MOOV

VW PASSAT SHOW

Volkswagen Passat roadshow with 3D mapping projection on the car, widely recognized and honored with the INAVATE 2012 award.

POZNAŃ 2012

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The main idea was to design a multimedia show featuring projection on a new Passat. It was titled “VW PASSAT SHOW” and premiered at Motor Show to then travel as a Roadshow to six major cities in Poland.

CHALLENGE

The greatest challenge was designing the installation including the car, projection equipment and masking so it could fit into a 9x9m area and a space with maximum height of 4.5m, but also so it could be assembled over just one night.

CHALLENGE
MULTIMEDIA AHEAD OF THEIR TIME

MULTIMEDIA AHEAD OF THEIR TIME

To create the mapping on the car we used 4 projectors displaying a synchronized animation designed to fit the shape of the car, but also the background and the floor. As a result, the audience could have the impression as if the car was moving.

A MULTIMEDIA JOURNEY

The show we created presented a virtual journey with the new Passat. The audience could explore and experience the new features applied in the car, including the fatigue detection system and automatic parking. Those functions, illustrated with 3D mapping, were guaranteed to stay in the visitors’ memory.

A MULTIMEDIA JOURNEY
INAVATE 2012

INAVATE 2012

The Project “VW PASSAT SHOW” was recognized by the INAvate contest juries and received the first prize in the “Best Corporate Event” category at the gala in Amsterdam.

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